Long Mau daughter of the king of the sea, protects mother and new born babies. She may by invoked for assistance during every step of the conception/ pregnancy/ birth process. She is venerated alongside Ma Zu and Me Sanh, goddess of Fecundity in temple shrines as well as on home alters. She appears as a beautiful serene woman in an elaborate headdress. Long Mau is enshrined in the Thien Hau temple in Cholon, Ho Chi Minh City.