Long Mau daughter of the king of the sea, protects mother and newborn babies. She may be invoked for assistance during every step of the conception/ pregnancy/ birth process. She is venerated alongside Ma Zu and Me Sanh, goddess of Fecundity in temple shrines as well as on home altars. She appears as a beautiful serene woman in an elaborate headdress. Long Mau is enshrined in the Thien Hau temple in Cholon, Ho Chi Minh City.
Judika Illes, Encyclopaedia of Spirits the ultimate guide to the magic of fairies, genies, demons, ghosts, gods and goddesses, 2009, Long Mau, p 648-49